fear works

"The threat of social alienation causes us to behave according to social norms. The law provides that we will go to prison if we do not comply. Our family and friends expect us to be the same person each day and support their norms. Our appearance, behavior, and expression dictate our access to financial and social opportunities. Products, drugs, and procedures that make people look or act more ‘normal’ are sold with a strategy of promoting an unattainable norm that alienates the widest group of consumers.

While it is easy to view social alienation only as a threat originating from outside of ourselves, each of us is also personally active in maintaining what is normal and supporting its authority. Everyone wants to be comfortable.

One critical result of dependence upon this socially reinforced and yet self-imposed normalcy is that we are far more likely to reject alternative views of history and society not supported by our popular culture or peers. Mainstream views promoted by our government, corporations, and media, are accepted by the public as the established norm, often based on inaccurate or incomplete information. Alternative views are stigmatized regardless of their veracity." - truthmove